If you have ever created or even viewed the source of any HTML document, you may have noticed the many meta-tags which reside inside the <head></head> tags of the code.
The table below lists and describes the uses for some of the lesser known meta-tags.
| Title | Syntax / Description |
| Robots | <meta name="robots" content="index,follow"> This meta-tag instructs the robots which pages on a site should be indexed. You can learn more about the robots tag here. |
| Abstract | <meta name="abstract" content="Your phrase"> Not all engines will recognize this tag. Its purpose is to allow a secondary or abstract description of your site. |
| Author | <meta name="author" content="author name"> Simply identifies the author of the page. |
| Copyright | <meta name="copyright" content="your copyright statement"> Lets users and engines know your work is copyrighted. |
| Distribution | <meta name="distribution" content="see description on right"> Allows you to identify your intended audience. Currently there are three available categories: - Global
- Local
- IU (Internal Usage) - Intranet
|
| Expires | <meta name="expires" content="expiration date"> Use this tag if your page has an expiration date. The format for the date should look like: Day, date month year hour:min Zone Such as: Mon, 03 Mar 2004 08:00:00 EST |
| Language | <meta http-equiv="content-language" content="EN"> This tag defines the language of your site. Note: Use abbreviations. |
| Refresh | <meta http-equiv="refresh" content=5; URL=http://www.anothersite.com> This tag will redirect a user to another page in the amount of time, in seconds, noted in the tag. (i.e. The 5 in the tag means 5 seconds) Note: Use of this tag will make your site appear to be spam by the search engines. Do not use it if possible. |
| Revisit | <meta name="revisit-after" content="X-days"> This tag instructs the spiders to revisit your page in X days. This tag is pretty much ignored by all spiders. |
Now that we have a basic understanding of the various meta-tags and their usage, lets discuss some basic site design and layout considerations when optimizing for search engines. Next Section >