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More Meta Tags:

If you have ever created or even viewed the source of any HTML document, you may have noticed the many meta-tags which reside inside the <head></head> tags of the code.

The table below lists and describes the uses for some of the lesser known meta-tags.

Title

Syntax / Description

Robots

<meta name="robots" content="index,follow">

This meta-tag instructs the robots which pages on a site should be indexed. You can learn more about the robots tag here.

Abstract

<meta name="abstract" content="Your phrase">

Not all engines will recognize this tag. Its purpose is to allow a secondary or abstract description of your site.

Author

<meta name="author" content="author name">

Simply identifies the author of the page.

Copyright

<meta name="copyright" content="your copyright statement">

Lets users and engines know your work is copyrighted.

Distribution

<meta name="distribution" content="see description on right">

Allows you to identify your intended audience. Currently there are three available categories:

  • Global
  • Local
  • IU (Internal Usage) - Intranet

Expires

<meta name="expires" content="expiration date">

Use this tag if your page has an expiration date. The format for the date should look like:
Day, date month year hour:min Zone
Such as:
Mon, 03 Mar 2004 08:00:00 EST

Language

<meta http-equiv="content-language" content="EN">

This tag defines the language of your site. Note: Use abbreviations.

Refresh

<meta http-equiv="refresh" content=5; URL=http://www.anothersite.com>

This tag will redirect a user to another page in the amount of time, in seconds, noted in the tag. (i.e. The 5 in the tag means 5 seconds)
Note: Use of this tag will make your site appear to be spam by the search engines. Do not use it if possible.

Revisit

<meta name="revisit-after" content="X-days">

This tag instructs the spiders to revisit your page in X days. This tag is pretty much ignored by all spiders.

Now that we have a basic understanding of the various meta-tags and their usage, lets discuss some basic site design and layout considerations when optimizing for search engines. Next Section >